Having a “Big Hairy Audacious Goal” (BHAG) is a key concept introduced in the book “Built to Last” by Jim Collins, and is often referred to in the Scaling Up methodology. A BHAG is a clear and compelling vision for the future of your company that inspires and motivates your employees to work towards a common goal.
Here are 4 reasons why you need a BHAG:
BHAG’s Unify and Inspire Your People
Having a BHAG can provide a number of benefits for your company. First and foremost, it can serve as a powerful unifying force for employees. By providing an inspiring vision for the future, it can help to rally your employees around a common purpose and motivate them to work together towards a shared goal.
This can help to create a strong sense of teamwork and collaboration within the organization, which can lead to increased productivity and success.
BHAG’s Drive Innovation
By setting a bold and ambitious goal, you can challenge employees to think outside the box and come up with new and innovative solutions to problems.
This can help to foster a culture of innovation and creativity within the organization, which can lead to the development of new products and services that can give the company a competitive edge in the marketplace.
BHAG’s Attract and Retain A Players
Having a BHAG can also help to attract and retain top talent. In today’s highly competitive job market, employees are looking for more than just a paycheck.
People want to work for companies that can demonstrate commitment to their employees and to the future success of the organization. They want to work for companies that have a clear and inspiring vision for the future and that offer opportunities for personal and professional growth.
BHAG’s Provide Focus and Direction
In addition to these benefits, a BHAG can also help to provide direction and focus for your company. In the fast-paced world of business, it can be easy for companies to get caught up in the day-to-day hustle and lose sight of their long-term goals. A BHAG can help to keep the company focused on its vision for the future and ensure that all of its efforts are aligned towards achieving that goal.
How To Create a BHAG
In order for a BHAG to be effective, Jim Collins summarises the most important qualities to consider when setting your BHAG.
- It should be ALIGNED to what is most important to the organisation, so that employees are motivated and inspired to work towards it.
- It should be AUDACIOUS and not able to be achieved quickly or easily (hence the ‘A’ in BHAG!)
- It needs to be ARTICULATE – clear and specific so that everyone within the organization knows exactly what the goal is and can understand how it relates to their work.
- It should be ARDUOUS and require creativity and innovation from your employees.
In conclusion, having a BHAG can provide a number of benefits for a company. It can serve as a powerful unifying force, drive innovation and creativity, attract and retain top talent, and provide direction and focus for the organization. By setting a clear and inspiring vision for the future, a BHAG can help to motivate and engage employees, and drive the success of the company.
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